OZ Experience by BackLight is heading to AREA15
BackLight studio opens its first Virtual Reality park in Las Vegas' brand new experiential entertainment center: AREA15. As a centerpiece for its international expansion, this physical location allows the Parisian studio to show off the French colors of digital creation in the entertainment capital.
Thanks to collaborations with groups such as Koezio, Ymagis or more recently with the famous choreographer Blanca Li, BackLight now has an unparalleled catalog of entertainment experiences in Hyper Reality (virtual reality experiences that include a physical dimension and additional sensory such as vibrations, wind, sensations of hot or cold, smell, etc.). The launch of OZ Experience, the brand BackLight created to bring together its licenses, comes to life with this first venue. The experiences people can live there are ultra immersive creations already distributed around the world and reflect the studio's know-how. OZ Experience is a concept focused on interaction and hyper reality, which are the keys to a successful virtual reality experience.
“Forget everything you know about Virtual Reality” - the OZ Experience claim.
OZ Experience displays 100% independent creations made by BackLight. Highly technical installations enhance immersion and show the public the real immersive potential of experiences that are, by definition, not accessible at home. But OZ also enhances experiences far from the usual zombie shooting games, because the trademark of BackLight lies in the care given to the artistic dimension of its creations: narration, advanced graphics, collaborative game mechanics, to be shared with family, friends or colleagues - who put freedom of movement and action at the heart of their operations.
AREA15 – the perfect place where the virtual could become real.
AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment complex offering live events, immersive activations, monumental art installations, unique retail, ground-breaking technology, bars and eateries and much more. A space where visitors can walk around a volcano, throw axes, take part in zipline races, exploring all kinds of fascinating, futuristic and vintage universes. Visitors are looking for experiences, novelties, unforgettable moments and thrills. Conditions that BackLight considered perfect to launch the OZ Experience venue, an offer that meets growing interest in virtual reality.
The 1800 fsq room opened after 18 months of work, the very first of its kind, and will serve as a test for the studio which is already studying an opening in Europe for the end of 2021. Plans which remain dependent on the pandemic and on containment policies.