March 15th, 2022 | by Mathieu Gayet

Welcome ALEXANDRIA, NewImages Festival + Cannes XR virtual showcase to promote both XR selections this spring

Partners since 2021, NewImages Festival and Cannes XR are taking another step forward in their collaboration with the launch of a shared metaverse! "Alexandria" will host exhibitions spotlighting immersive works, starting with those organized each year by the two events.

This complete virtual world, created and developed in collaboration with Kreis (a company specialized in the creation of virtual spaces), has been conceived and designed as a futuristic port of Alexandria, both a symbolic cultural hub and a point of departure to other worlds.

The official inauguration will take place in May, during Cannes Marché du Film, then in June 2022 for the 5th edition of NewImages Festival. All the VR selections of the two events will be unveiled to both audiences and professionals for a total of more than thirty works in virtual reality, including many world premieres. Alexandria's vocation is to host immersive events throughout the year.

With this new virtual space, NewImages Festival and Cannes XR have created a common metaverse to democratize immersive creation internationally. This virtual exhibition will be accessible with a VR headset, via the Alexandria application available online on the Steam platform and on Oculus Quest.

The NewImages Festival exhibition will be accessible in June to anyone accredited for the NewImages Festival 2022. The Cannes XR exhibition, created with its partner VeeR, will be accessible in May to both public audiences and professionals free of charge. The VR selection for both events will be announced soon.

We are very happy to renew our partnership with Cannes XR by launching a more ambitious project, which makes these virtual works accessible in a world without borders. Alexandria is both a shining light on the horizon of immersive creation and the home base for future 'metaverses' in art and culture.
- Michaël Swierczynski, Director of NewImages Festival
We’re delighted to participate in creating this truly inspiring virtual environment in partnership with NewImages Festival and Kre.is. Opening in May, this futuristic world will host our Cannes XR exhibition which will showcase today’s most impressive VR artworks, carefully curated by our partner VeeR.
- Guillaume Esmiol, Co-Executive Director of Cannes’ Marché du Film

From the 17th to the 28th of May and the 8th to the 12th of June 2022.

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