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August 3, 2021

“WebAR is a game changer for creators and industries” - Tom Emrich (8th Wall)

Passionate about augmented reality, Tom Emrich works for 8th Wall, a pioneer company in this field, based in Palo Alto, California. 8th Wall is on a mission to make augmented reality for everyone and…

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July 30, 2021

"We must stand for the independence of creation in virtual reality" - Michel Reilhac (Venice VR Expanded)

The Virtual Reality section of the Venice Film Festival (La Mostra, included in the more global art event called the Biennale) returns in September 2021. A pioneer of the genre among A-festivals, Ven…

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July 28, 2021

"THE INFINITE exhibition is a collective, immersive and original choreography" - Julie Tremblay, Myriam Achard (PHI Centre)

Since July 21, Montreal has been hosting the immersive exhibition THE INFINITE based on virtual reality films shot on the International Space Station (ISS) thanks to a partnership with NASA and a col…

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July 22, 2021

"We want to explore our creative universes to the maximum, on many supports" - Antoine Cayrol (Atlas V)

A very active figure in the XR industry, Antoine Cayrol is the co-founder of Atlas V studio (and before that of OKIO STUDIO). Production, distribution, networking... He seems to be present on all fro…

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July 20, 2021

"New media experiences should be inspired by the video game industry” - Nicolas Pelloille-Oudart (ØRÐESA, UNMAZE)

Despite a global pandemic, the French creative studio Hiver Prod has not been idle and has adapted to the circumstances to offer two interactive experiences distributed by Arte in less than a year: t…

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July 18, 2021

“5G technology will accelerate the discovery of immersive creative content” - Morgan Bouchet, Guillaume Brunet (Orange)

The Cannes 2021 event for immersive creation was the presentation of EVOLVER's prologue - A project co-produced by Atlas V, E Pressman, Terrence Malick and ... Orange! The mobile operator (Telco), ve…

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July 14, 2021

"Music should be used as an interactive component for the viewer" - Cyrille Marchesseau (PAPER BIRDS)

Long before the global health crisis, French composer Cyrille Marchesseau (based in Bordeaux) was already used to working remotely. Whether for French, Argentinean or American productions, the author…

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July 13, 2021

“We want to explore new narratives with EVOLVER” – Sam Pressman (Pressman Film)

The new VR project EVOLVER by cinema producers Terrence Malick and Edward R. Pressman was presented this week during the Cannes Film Festival at the Orange booth – After a first introduction at Annec…

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July 7, 2021

"I want to reach people outside of the XR community" - Tom Ffiske (Virtual Perceptions)

He is one of the voices of the new immersive creation in Europe. Based in England, Tom Ffiske writes a newsletter twice a week (Wednesdays and Sundays) dedicated to XR news. Also a consultant and mar…

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July 2, 2021

"Virtual production can meet the requirements of feature film and audiovisual fiction" - Lancelot Rumney-Guggenheim (MADO XR)

It is a happy coincidence - or a real choice - to have located the MADO XR set in the heart of the Epinay-Sur-Seine studios (France) owned by the TSF company, founded more than 100 years ago and embl…

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June 25, 2021

"It is our role at the Marché du Film to support all innovations" - Guillaume Esmiol (Cannes XR)

The Cannes Film Festival returns in July for a very special edition. Its professional counterpart, the Market, has also had to adapt - from 2020 - to anticipate the problems of a health situation tha…

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June 21, 2021

"EVE aims to break the loneliness of a virtual experience" - Margherita Bergamo (Compagnie Voix), Daniel González (Omnipresenz)

Margherita Bergamo (choreographer) and Daniel González (VR interaction designer) made a name for themselves in 2019 with their live performance EVE, DANCE IS AN UNPLACEABLE PLACE which won both the G…

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June 16, 2021

"Beyond Reality continues to contribute to a global creative infrastructure" - Jay Kim (BIFAN)

One of our favorite events returns in July! The BIFAN, and its Beyond Reality section (July 1-18), will present as always a rather large line-up of immersive contents - among the most representative …

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June 15, 2021

"Using VR to preserve real marine animals for future generations" - Michal Lovecky, Ninja Mueller (HOW IS THE WATER)

HOW IS THE WATER is a "virtual ocean experience with real-world impact" that makes ocean accessible for everybody but also pioneer the use of immersive media for marine conservation.

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June 14, 2021

"PAPER BEAST is a virtual reality game based on emotions... and algorithms!" - Eric Chahi (Pixel Reef)

PAPER BEAST is an independent video games that managed to have a real life in festivals in a few months... And online! The new creation of Eric Chahi (ANOTHER WORLD, HEART OF DARKNESS, FROM DUST), mu…

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June 8, 2021

"With the XR medium we want to put people on scene" - Nonny de la Peña (Emblematic Group)

She is known as the "goddess of VR", but far from the skies Nonny de la Peña is mostly interested in the real world. Through a relentless work as a creator and producer of immersive experiences with …