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April 6, 2020

"There are a lot of opportunities in Africa for immersive storytelling" - Ingrid Kopp (Electric South)

Between innovation and art, the world is its playground, and we keep looking for talent everywhere. Africa is a great place of creativity, with a lot of VR films shot there. What about the local tal…

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April 3, 2020

XR Backstory: SPACE EXPLORERS: THE ISS EXPERIENCE, by Félix & Paul Studios

The SPACE EXPLORERS series from Montreal studio Félix & Paul was born from a crazy idea: to follow through on one of VR's promises, that is to allow us to access distant, fantastic or simply inaccess…

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February 28, 2020

"Comedy, action, suspense" Mathias Chelebourg (DOCTOR WHO: THE RUNAWAY)

Presented at Tribeca last year, DOCTOR WHO: THE RUNAWAY (available on Steam and Rift) opens the doors of the Tardis for an exclusive episode of the saga. And a lot of troubles for our hero. What coul…

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February 2, 2020

“ I would like to offer more freedom to the user” – Charles Ayats (THE SCREAM VR, 7 LIVES)

Since then, his passion for videogame and storytelling leaded to innovative and complex experiences. With THE SCREAM VR (co-created with Sandra Paugam) and 7 LIVES (co-created with Sabrina Calvo) rel…

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January 9, 2020

“My job as a producer is above all about storytelling” – Jeremy Pouilloux (La Générale de Production)

Founder at la Générale de Production, Paris-based production company, Jérémy Pouilloux produced in 2019 the immersive documentary ACCUSED #2: WALTER SISULU, one of the most selected projects in festi…

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December 30, 2019

"We created the first musical in mixed reality" - Thibault Mathieu (Wilkins Avenue)

Previously Head of Creative Innovation at Webedia (France), he is now entirely dedicated to creative and immersive experiences where storytelling is king. With his new company Wilkins Avenue, he has …

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December 18, 2019

"We are fighting to put creativity before technology" - Camille & Marc Lopato (Diversion)

In 3 years, the company founded by Camille and Marc Lopato is operating as VR spaces creators for festivals (Venice VR, IDFA Doclab…) or brands, and opened last year a distribution department. With a…

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December 3, 2019

“I like to think of the way I work like a theatre workshop” - Michael Beets (THE UNKNOWN PATIENT)

Every year, on November 11, the world celebrates the end of the First World War. Last year XRMust dedicated an article to its 100th anniversary, interviewing Sébastian Tixador, director of the powerf…

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December 1, 2019

Resources - University courses and labs on Storytelling, New Media

As part of our work on the immersive/new media industry, we want to create a ressource on universities' courses that can help future creators to access storytelling and production courses. Here is ou…

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November 4, 2019

“New technologies are now an integral part of the artistic practice” - Myriam Achard (Phi Centre)

“For art in all its forms”: Montreal-based Phi Centre is not new to immersive exhibitions and events. After their pop-up showcase at La Biennale di Venezia from May to October, Phi just launched thei…

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October 31, 2019

“It’s very positive to see that storytelling is first” – Sebastien Lefebvre (360 Film Festival)

Paris-based event SATIS-Screen4All (new merger between 37-years old SATIS and Screen4All Forum) is a 2-days show dedicated to creation and technological innovation in media, entertainment, and audio-…

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October 17, 2019

“We must learn from theatre to shape the story” - Valentina Paggiarin (DREAMS OF BLUE)

In 2017, one of the works selected for the VR Days Europe was DREAMS OF BLUE, directed by Valentina Paggiarin, an Italian interactive writer specialized in new media and videoludic narrative.

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October 8, 2019

“Virtual Reality can offer an inner journey” – Jan Kounen (7 LIVES, AYAHUASCA, -22.7°C)

Even with no feature film in the last ten years (COCO CHANEL AND IGOR STRAVINSKY in 2009), Jan Kounen has been busy: documentaries, books ... and this year no less than 3 works in virtual reality: no…

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September 29, 2019

“It’s why we do art, to tap into people’s emotions” - Tupac Martir (COSMOS WITHIN US)

On August 21, 3pm, the online booking to reserve your slot for VR works presented at the 2019 Venice Film Festival opened. Two hours later, the installation COSMOS WITHIN US was almost sold out and i…

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August 31, 2019

WebVR: belgian startup LucidWeb launches VR content distribution platform

LucidWeb, a leading WebVR and WebAR startup based in Brussels, expands its offering by launching its premium virtual reality distribution platform today at the 76th Venice Film Festival. The event wi…

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August 29, 2019

The all-new Crans-Montana World XR Forum is here! (2019 edition)

The Crans-Montana Forum becomes the Crans-Montana World XR Forum.