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July 7, 2021

"I want to reach people outside of the XR community" - Tom Ffiske (Virtual Perceptions)

He is one of the voices of the new immersive creation in Europe. Based in England, Tom Ffiske writes a newsletter twice a week (Wednesdays and Sundays) dedicated to XR news. Also a consultant and mar…

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July 2, 2021

"Virtual production can meet the requirements of feature film and audiovisual fiction" - Lancelot Rumney-Guggenheim (MADO XR)

It is a happy coincidence - or a real choice - to have located the MADO XR set in the heart of the Epinay-Sur-Seine studios (France) owned by the TSF company, founded more than 100 years ago and embl…

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June 25, 2021

"It is our role at the Marché du Film to support all innovations" - Guillaume Esmiol (Cannes XR)

The Cannes Film Festival returns in July for a very special edition. Its professional counterpart, the Market, has also had to adapt - from 2020 - to anticipate the problems of a health situation tha…

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June 21, 2021

"EVE aims to break the loneliness of a virtual experience" - Margherita Bergamo (Compagnie Voix), Daniel González (Omnipresenz)

Margherita Bergamo (choreographer) and Daniel González (VR interaction designer) made a name for themselves in 2019 with their live performance EVE, DANCE IS AN UNPLACEABLE PLACE which won both the G…

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June 16, 2021

"Beyond Reality continues to contribute to a global creative infrastructure" - Jay Kim (BIFAN)

One of our favorite events returns in July! The BIFAN, and its Beyond Reality section (July 1-18), will present as always a rather large line-up of immersive contents - among the most representative …

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June 15, 2021

"Using VR to preserve real marine animals for future generations" - Michal Lovecky, Ninja Mueller (HOW IS THE WATER)

HOW IS THE WATER is a "virtual ocean experience with real-world impact" that makes ocean accessible for everybody but also pioneer the use of immersive media for marine conservation.

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June 14, 2021

"PAPER BEAST is a virtual reality game based on emotions... and algorithms!" - Eric Chahi (Pixel Reef)

PAPER BEAST is an independent video games that managed to have a real life in festivals in a few months... And online! The new creation of Eric Chahi (ANOTHER WORLD, HEART OF DARKNESS, FROM DUST), mu…

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June 8, 2021

"With the XR medium we want to put people on scene" - Nonny de la Peña (Emblematic Group)

She is known as the "goddess of VR", but far from the skies Nonny de la Peña is mostly interested in the real world. Through a relentless work as a creator and producer of immersive experiences with …

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June 6, 2021

“We wanted an interactivity as invisible as possible for the viewer” - Thomas Villepoux, François Klein (JAILBIRDS)

Belgian production company Be Revolution Pictures presents the double world premiere of JAILBIRDS, a virtual reality animation film directed by Thomas Villepoux, at the Tribeca and New Images 2021 fe…

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June 3, 2021

"For filmmakers there are plenty of advantages to use volumetric capture" - Piotr Uzarowicz (Arcturus)

When it comes to discussing volumetric capture, certain names come to mind regularly. Los Angeles-based company Arcturus is one of them, both a creative studio and a software editor for XR companies,…

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June 2, 2021

“From the creative point of view KUSUNDA is a huge evolution from HOME AFTER WAR” - Gayatri Parameswaran, Felix Gaedtke (NowHere Media)

The immersive documentary is in essence dedicated to questioning its audience about the world of yesterday and today.After HOME AFTER WAR, which plunged us into the heart of war-torn Iraq, the filmma…

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June 2, 2021

"The global crisis has sparked another interest in creativity" - Ulrich Schrauth (VRHAM!)

We met artistic director and XR curator Ulrich Schrauth last year before the launch of the new immersive section, LFF Expanded, at the London Film Festival. Back to his own VRHAM! Virtual Reality & A…

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May 26, 2021

"New forms of XR storytelling emerged during Covid" - Loren Hammonds (Tribeca Film Festival)

As a leading event on immersive storytelling (including podcast this year!), Tribeca Film Festival decided to go hybrid, with a new edition late June - way after its regular April schedule. We discus…

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May 25, 2021

"Animation, documentary or fiction... immersive experiences are more and more hybrid!" - Oriane Hurard (Atlas V)

With a double career as a festival programmer (notably the GIFF in Geneva and I LOVE TRANSMEDIA) and producer, Oriane Hurard has spent the last ten years at the heart of new writing until winning the…

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May 25, 2021

"It is necessary to embrace the diversity of projects presented, especially in a professional market" - Elie Levasseur (XR Financing Market @ NewImages Festival)

In 2021, the NewImages Festival is strengthening its strategic role as a professional marketplace with 41 selected projects and a hundred or so "decision makers" to challenge them, not to mention the…

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May 21, 2021

“AR to provide context for understanding the natural environment” - Dane Christensen (KVÖLDVAKA)

Kvöldvaka is a fascinating augmented reality app for iOS that brings folklore and magic to life and helps you reconnect with nature.