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April 22, 2020

“I use space to drive the story” – Shao Qing (BLACK BAG)

With its ability to create a rhythmic, spatial & particularly dark narrative, BLACK BAG is to virtual reality what film noir is to the cinema. A strange odyssey to discover quickly!

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April 17, 2020

"Tribeca Immersive is a reflection of the diversity of creators across the globe" - Loren Hammonds (Tribeca Immersive)

Due to the current situation, Tribeca Festival had to cancel his physical event and found its way online (see the complete line up). For the Immersive part the Cinema360 program will air on Oculus fr…

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April 15, 2020

“There is a special festival atmosphere you can’t produce digitally” – Astrid Kahmke (Virtual Worlds)

As its 2nd edition originally scheduled in June was postponed, we spoke with Astrid Kahmke (director of the festival and Head of the European Creators'​ Lab) and Benedikt Frank (PR manager) about the…

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April 6, 2020

"There are a lot of opportunities in Africa for immersive storytelling" - Ingrid Kopp (Electric South)

Between innovation and art, the world is its playground, and we keep looking for talent everywhere. Africa is a great place of creativity, with a lot of VR films shot there. What about the local tal…

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February 28, 2020

"Comedy, action, suspense" Mathias Chelebourg (DOCTOR WHO: THE RUNAWAY)

Presented at Tribeca last year, DOCTOR WHO: THE RUNAWAY (available on Steam and Rift) opens the doors of the Tardis for an exclusive episode of the saga. And a lot of troubles for our hero. What coul…

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January 9, 2020

“My job as a producer is above all about storytelling” – Jeremy Pouilloux (La Générale de Production)

Founder at la Générale de Production, Paris-based production company, Jérémy Pouilloux produced in 2019 the immersive documentary ACCUSED #2: WALTER SISULU, one of the most selected projects in festi…

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December 18, 2019

"We are fighting to put creativity before technology" - Camille & Marc Lopato (Diversion)

In 3 years, the company founded by Camille and Marc Lopato is operating as VR spaces creators for festivals (Venice VR, IDFA Doclab…) or brands, and opened last year a distribution department. With a…

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December 3, 2019

“I like to think of the way I work like a theatre workshop” - Michael Beets (THE UNKNOWN PATIENT)

Every year, on November 11, the world celebrates the end of the First World War. Last year XRMust dedicated an article to its 100th anniversary, interviewing Sébastian Tixador, director of the powerf…

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November 4, 2019

“New technologies are now an integral part of the artistic practice” - Myriam Achard (Phi Centre)

“For art in all its forms”: Montreal-based Phi Centre is not new to immersive exhibitions and events. After their pop-up showcase at La Biennale di Venezia from May to October, Phi just launched thei…

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October 31, 2019

“It’s very positive to see that storytelling is first” – Sebastien Lefebvre (360 Film Festival)

Paris-based event SATIS-Screen4All (new merger between 37-years old SATIS and Screen4All Forum) is a 2-days show dedicated to creation and technological innovation in media, entertainment, and audio-…

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October 17, 2019

“We must learn from theatre to shape the story” - Valentina Paggiarin (DREAMS OF BLUE)

In 2017, one of the works selected for the VR Days Europe was DREAMS OF BLUE, directed by Valentina Paggiarin, an Italian interactive writer specialized in new media and videoludic narrative.

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October 8, 2019

“Virtual Reality can offer an inner journey” – Jan Kounen (7 LIVES, AYAHUASCA, -22.7°C)

Even with no feature film in the last ten years (COCO CHANEL AND IGOR STRAVINSKY in 2009), Jan Kounen has been busy: documentaries, books ... and this year no less than 3 works in virtual reality: no…

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September 29, 2019

“It’s why we do art, to tap into people’s emotions” - Tupac Martir (COSMOS WITHIN US)

On August 21, 3pm, the online booking to reserve your slot for VR works presented at the 2019 Venice Film Festival opened. Two hours later, the installation COSMOS WITHIN US was almost sold out and i…

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August 21, 2019

“Building a momentum for your project is key” – René Pinnell (Kaleidoscope)

This month at Venice VR will be officially launched the new version of his platform Kaleidoscope, a marketplace for immersive contents, with more features to work with artists and funding companies. …

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July 17, 2019

“Of course you want to work with great storytellers” – Dana Dansereau (National Film Board of Canada)

Dana Dansereau is an interactive producer of the National Film Board of Canada’s Digital Studio, based in Vancouver. We met at the Annecy Film Festival where GYMNASIA (produced with Felix & Paul Stud…

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June 25, 2019

“What matters is the relationship with the character” – Pete Billington (WOLVES IN THE WALLS)

It’s not only one of the most selected VR films in festivals this year (so far Tribeca, Annecy, New Images…), but WOLVES IN THE WALLS first segment was also well distributed in 2018. Now we are able …