XRMust_Jailbirds_still06.jpeg
June 6, 2021

“We wanted an interactivity as invisible as possible for the viewer” - Thomas Villepoux, François Klein (JAILBIRDS)

Belgian production company Be Revolution Pictures presents the double world premiere of JAILBIRDS, a virtual reality animation film directed by Thomas Villepoux, at the Tribeca and New Images 2021 fe…

XRMust_Arcturus_Docomo.jpeg
June 3, 2021

"For filmmakers there are plenty of advantages to use volumetric capture" - Piotr Uzarowicz (Arcturus)

When it comes to discussing volumetric capture, certain names come to mind regularly. Los Angeles-based company Arcturus is one of them, both a creative studio and a software editor for XR companies,…

XRMust_Kusunda_Still02.jpeg
June 2, 2021

“From the creative point of view KUSUNDA is a huge evolution from HOME AFTER WAR” - Gayatri Parameswaran, Felix Gaedtke (NowHere Media)

The immersive documentary is in essence dedicated to questioning its audience about the world of yesterday and today. After HOME AFTER WAR, which plunged us into the heart of war-torn Iraq, the filmm…

XRMust_VRHAM2021_Still03.jpeg
June 2, 2021

"The global crisis has sparked another interest in creativity" - Ulrich Schrauth (VRHAM!)

We met artistic director and XR curator Ulrich Schrauth last year before the launch of the new immersive section, LFF Expanded, at the London Film Festival. Back to his own VRHAM! Virtual Reality & A…

XRMust_MissingPicture2_Still01.jpeg
May 26, 2021

"New forms of XR storytelling emerged during Covid" - Loren Hammonds (Tribeca Film Festival)

As a leading event on immersive storytelling (including podcast this year!), Tribeca Film Festival decided to go hybrid, with a new edition late June - way after its regular April schedule. We discus…

XRMust_Red_Still01.jpeg
May 25, 2021

"It is necessary to embrace the diversity of projects presented, especially in a professional market" - Elie Levasseur (XR Financing Market @ NewImages Festival)

In 2021, the NewImages Festival is strengthening its strategic role as a professional marketplace with 41 selected projects and a hundred or so "decision makers" to challenge them, not to mention the…

XRMust_ThePassengers_Still01.jpg
May 25, 2021

"Animation, documentary or fiction... immersive experiences are more and more hybrid!" - Oriane Hurard (Atlas V)

With a double career as a festival programmer (notably the GIFF in Geneva and I LOVE TRANSMEDIA) and producer, Oriane Hurard has spent the last ten years at the heart of new writing until winning the…

XRMust_Kvoldvaka_Still03.jpg
May 21, 2021

“AR to provide context for understanding the natural environment” - Dane Christensen (KVÖLDVAKA)

Kvöldvaka is a fascinating augmented reality app for iOS that brings folklore and magic to life and helps you reconnect with nature.

XRMust_ProjectImmerse_Still01.jpg
May 20, 2021

"To open up an environment that encourages debate and discussion and experimentation" - Lance Weiler, Char Simpson (PROJECT IMMERSE)

Project Immerse is a virtual experience that revolutionizes our use of classic tools like Zoom to touch new frontiers of storytelling

XRMust_NewAesthetics_still01.jpg
May 18, 2021

“Sunny Side of the Doc has always been an event where new projects are born” - Stephane Malagnac (PiXii Festival)

For the 5th edition of PiXii Festival, dedicated to new media, Sunny Side of the Doc in La Rochelle (France) is exploring new horizons in a future-oriented hybrid 2021 format: a professional market c…

XRMust_PureViewXR_Coperni01.jpg
May 18, 2021

“We are only at the beginning of the virtual production filmmaking” - Pierre-Guy Di Costanzo (Pure View XR)

Virtual production studios (and volumetric capture or volcap, mocap ...) are developing around the world with often impressive facilities combining advanced technology and creative expertise. Despite…

XRMust_Gate22_Still01.jpg
May 17, 2021

“In the distribution of original XR works, you have to be creative!” - Nataliya Velykanova (Gate22)

Graphic designer and now immersive artist, Nataliya Velykanova is also the founder of Gate22, one of the first French virtual museums. A concept she has been developing since Toulouse (France), where…

XRMust_IsolationLoneliness_Still04.jpg
May 11, 2021

"To capture the essence of music using VR" - Philip | Schneider, Hans Rosenström, Andreas Koefoed (THE NATURE OF ISOLATION AND LONELINESS)

From a fascinating physical installation to a mesmerizing 360 experience: on the journey through music and VR of "The Nature of Isolation and Loneliness," currently at CPH:DOX 2021

XRMust_ThoseLeftWaiting_Still05.jpg
May 10, 2021

"To connect and share very real and intimate moments with refugees" - Michael Beets (THOSE LEFT WAITING)

"Those Left Waiting" is one of the first experiences we've participated in at CPH:DOX this year. A global live online documentary that brings audiences together with refugees around the world through…

XRMust_Kandara_Still01.jpg
May 5, 2021

"Our festival must be an international laboratory for immersive creation" - Michael Swierczynski (NewImages Festival)

Less than a year separates the two editions 2020 and 2021 of NewImages Festival, the Paris-based event of digital creation and virtual worlds produced by the Forum des images since 2018. After a shif…

XRMust_CathyHackl_Still01.jpg
April 27, 2021

"Even brands have to rethink their narrative in three dimensions" - Cathy Hackl (Futures Intelligence Group)

If you are interested in virtual reality, its hardware and narrative developments, you should already follow Cathy Hackl on social networks (including Twitter). As a specialized consultant, Cathy has…