Editorial⎜Marshmallow Laser Feast, And Why The Cannes Immersive Competition Could Change Everything For XR

This year the Cannes Film Festival made the historic decision to create the “Immersive Competition”, a new category the festival has included, alongside the “Palme d’Or” and “Un Certain Regard”, awarding a Cannes Film Festival prize for the Best Immersive Work of 2024, included in the nominations is a piece called EVOLVER, by Marshmallow Laser […]

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”We are creating the blueprint as we go along” – Tulanana Bohela (Tanzania)

Tulanana Bohela is a Tanzanian entrepreneur, journalist and filmmaker.

“The Strong Presence of Women Artists in Our Selection Illustrates the Spirit of the Festival” – Ana Brzezińska (Tribeca Festival)

This year’s Immersive program at the Tribeca Festival runs from June 9 to 17, featuring a tighter selection of projects and highly anticipated titles. Ana Brzezińska, an Immersive Curator celebrating her second edition at the New York event, reflects on

“Incorporating VR’s strength into the narrative backbone of our story” – Arif Khan (BLACK ICE VR)

An in-depth look at one of the latest works we experienced at SXSW 2022, Black Ice by director Arif Khan. Definitely a must-see piece for anyone who loves a good sci-fi story. Let’s face it: SXSW 2022 may have turned

“Murals isn’t just a product. It’s not merely an artwork; it is a mission, a message” – Maciej Zemojcin (MURALS)

After a memorable presentation at the Cannes Film Festival and a successful run at the BFI London Film Festival and Warsaw Film Festival, MURALS in November landed at the GIFF in Geneva, where it took part in the International Immersive

XR Creation: can we break free from Big Tech?

Given the current economic tensions and geopolitical context, dependence on Big Tech in all sectors has never been more apparent. XR is no exception: creators, producers and distributors rely heavily on these technologies, whether for software, hardware or infrastructure. But

“We have to make content that is going to speak to everyone” – Victor Agulhon (TARGO)

One of the main problems in relation to immersive productions is the audience: how can we make more people interested in this medium?