XRMust.com - All You Need To Know About Us

EN/ XRMust.com is your all-in-one media dedicated to new media storytelling and immersive design. You’ll have access to an online magazine and database, in French and English (and more…), that interviews key creators, producers, programmers and influencers in the cultural and creative industries on the new formats of digital creation. From virtual reality dedicated to artistic and heritage sites (including museums), to augmented or mixed reality available via platforms, to more original ideas, we document the exploration of these new universes to better understand how these new artistic and creative proposals are created.

FR/ XRMust.com est votre média clé-en-main dédié aux nouvelles narrations audiovisuelles et à la création immersive. Vous avez ainsi accès à un magazine en ligne, en français et en anglais (voir plus…), qui interroge les créateurs, producteurs, programmateurs et influenceurs clés des industries culturelles et créatives sur les nouveaux formats de la création numérique. De la réalité virtuelle dédiée aux lieux artistiques et patrimoniaux (dont les musées), à la réalité augmentée ou réalité mixte disponible via des plateformes, jusqu’à des propositions plus expérimentales, nous documentons l’exploration de ces nouveaux univers pour mieux comprendre comment se créent ces nouvelles propositions artistiques et créatives.

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Who we are

🇫🇷 Co-creator and editor-in-chief of XRMust, Mathieu is passionate about moving pictures. In the early 2010s he plunged into transmedia, the Internet and new writing to try and understand what comes out of it. Today, he works with various B2B events in Europe (Geneva Digital Market, Immersity, Annecy MIFA…).

🇧🇷/🇨🇦 Since 2009, Fabio has been actively exploring the realm of interactive experiences, utilizing new media, technologies, and tools to engage diverse audiences. As a creative technologist and co-creator of XRMust, he thrives on establishing collaborative relationships with like-minded individuals who share my passion.

🇮🇹 With a background in psychology, a devoted love of fan culture, and an unhealthy obsession with all things Les Misérables, Agnese spent ten years working as an “storylistener” in social research to study cultural and social phenomena.

🇫🇷 Adrien has developed an expertise in issues related to digital projects through his consulting activities. He works with a dozen French magazines – XRMust, MCD, Usbek & Rica, Nectart, Fisheye and Revue AS – and several cultural establishments, including Stereolux, the Scopitone festival, Chroniques and AADN. He coordinates HACNUMedia, a webzine that explores the links between Tech and creation. All his writings analyze the mutations engendered by digital technology in contemporary creation (digital curation, NFT, AI, VR, ecology, new economies in art…).

🇹🇷/🇺🇸 Karen is a cultural worker, curator, writer and producer specializing in non-fiction film, media and immersive art. She creates multimedia work and events that explore issues at the intersection of media/cultures/technology.

🇩🇰/🇺🇸 Dane is a digital storyteller and cinematographer. His obsession with technology has him experimenting at the frontier of storytelling and new media. When not in a headset, Dane is often skiing or searching for a good espresso.

🇭🇺/🇺🇸 Barna is an XR artist and educator, founder of Stanford’s first AR Storytelling class. His works have been acquired by The Guardian & PBS, were part of IDFA and CPH:LAB. Committed to exploring the documentary genre through various mediums, Barna is driven by a quest for meaningful, human-centered applications of XR.