Welcome! We are a professional media outlet dedicated to new forms of immersive storytelling — virtual, augmented, mixed, and interactive realities. We explore the global XR ecosystem through interviews, analysis, and a unique database of artists, works, and events shaping the industry.
Stories that shape the XR world
XRMust is the go-to media for immersive creation. We tell the stories behind virtual, augmented, and mixed reality — from visionary artists to cutting-edge studios and festivals redefining how we experience stories. With exclusive interviews, sharp analysis, and curated features, we connect the dots across the global XR scene. Read the latest stories.
The living archive of immersive creation
Behind the articles lies a growing database mapping the entire XR ecosystem: creators, studios, works, and events worldwide. Designed for professionals, this living archive helps you explore connections, discover new talents, and navigate the immersive industry like never before. Explore the database.
Expertise for your next project
From editorial support to strategy and curation, XRMust shares its field expertise with festivals, institutions, and brands. We design custom insights, program selections, and communication strategies to highlight the richness of immersive storytelling — from creative vision to audience experience. Work with us.
Our Latest Publications
Frédéric Bussière, a French trajectory in the international making of digital creation
At a time when immersive industries are still seeking a balance between creation, distribution, and sustainable business models, some careers offer a clearer reading of the shifts underway. Frédéric Bussière’s is one of them. A French artist who has long
FreeRoaming #05 – LBXR Pulse: Excurio rolls out its content creation and distribution engine
With LBXR Pulse, Excurio is not simply launching a new interface or service. The company is formalising an infrastructure that has already been tested in the field — previously used for its own productions and across part of its network
XRMust Enters a New Phase: A Stronger Editorial Platform for Immersive Creation
Since 2017, XRMust has been following the evolution of immersive creation across festivals, markets, studios, institutions and independent artistic practices. What began as a dedicated editorial space for XR and new forms of digital storytelling has gradually become a broader
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at least not consistently—is that XR can circulate with the reliability of live entertainment. IN PURSUIT OF REPETITIVE BEATS is one of the
Poetics and the New Opening of Greece’s Immersive Scene
In this conversation with Byron Chrysovergis, founder of Poetics, what emerges is not the portrait of a market already in place, but of a country where new openings are starting to appear for immersive exhibitions. Greece does not yet have
Upcoming events
- Chaillot Augmenté x Rencontres TMNlab 2026May, 5, 2026 — May, 6, 2026France 🇫🇷
- DOK.forum Marketplace @ DOK.fest München 2026May, 7, 2026 — May, 11, 2026Germany 🇩🇪
- VR Film Screening: Dance as Immersive Ritual @ BozarMay, 8, 2026Belgium 🇧🇪
- Immersive Market @ Festival de Cannes 2026May, 12, 2026 — May, 22, 2026France 🇫🇷
- Immersive Competition @ Festival de Cannes 2026May, 12, 2026 — May, 22, 2026France 🇫🇷
- THE BLACK MIRROR EXPERIENCE @ Vieux-Port de MontréalMay, 22, 2026Canada 🇨🇦
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