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BOZAR: anatomy of an institutional model for European immersive art
Read more: BOZAR: anatomy of an institutional model for European immersive artEuropean XR is going through a gray area: ambitious works are proliferating, festivals are multiplying, public funding is intermittent, but few institutions are able to offer a stable, sustainable, and understandable model for the public. In this fragmented landscape, BOZAR, which has found its home in the Palais des Beaux-Arts in Brussels (1928), appears to…
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Expanding the Emotional and Social Reach of Immersive Storytelling – A Conversation with An Oost (Cassette for timescapes)
Read more: Expanding the Emotional and Social Reach of Immersive Storytelling – A Conversation with An Oost (Cassette for timescapes)With a catalogue that bridges socially engaged documentary, artist-driven storytelling, and carefully crafted immersive formats, producer An Oost has positioned Cassette for timescapes as one of Belgium’s most distinctive voices in VR and creative non-fiction. At a time when Belgium continues to play a pioneering role in Europe’s XR landscape – both as an early…
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“Simplicity as one of the main strategies” – Antonin Ricou, Peter Ha (COLOUR TO LIFE)
Read more: “Simplicity as one of the main strategies” – Antonin Ricou, Peter Ha (COLOUR TO LIFE)COLOUR TO LIFE is a project created by two students from a HEAD – Genève, Antonin Ricou and Peter Ha: a virtual reality experience in which your gaze brings a monochrome landscape to life through colour and sound. At GIFF 2025, COLOUR TO LIFE was one of the works that struck me the most. Born…
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NOIRE (COLORED) (2023) -
THE ISLAND OF SHELLS (2025) -
THE BIG CUBE (2025) -
MIRAGE (2025) (2025) -
ANCESTORS (2024)
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Supply + Demand: scaling up immersive experiences, from museums to blockbusters
Read more: Supply + Demand: scaling up immersive experiences, from museums to blockbustersIn recent years, Quebec-based studio Supply + Demand has established itself as a key player in the field of immersive experiences and location-based entertainment worldwide. Their approach does not claim to have all the answers, but it opens up a relevant space for reflection: how can we move immersive experiences from a series of isolated…
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Ride FX: from Omaha Beach to M. C. Escher, the immersive workshop in Brittany
Read more: Ride FX: from Omaha Beach to M. C. Escher, the immersive workshop in BrittanyOriginally, Ride FX was supposed to produce films for amusement parks—hence the name, inspired by Futuroscope-style rides. Covid struck in the year the company was founded, major contracts fell through, and the studio had to reinvent itself at lightning speed. The door that opened was cinema: in just a few years, Ride FX became one…
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“Music to create perspective within the arts”- Serge Vuille (LOCUS SOLUS – GIFF x ENSEMBLE CONTRECHAMPS)
Read more: “Music to create perspective within the arts”- Serge Vuille (LOCUS SOLUS – GIFF x ENSEMBLE CONTRECHAMPS)This year, the GIFF (Geneva International Film Festival) teamed up for the first time with the contemporary music ensemble Contrechamps to present an ambitious immersive concert experience. The result was three original works created specifically for VR and live performance, that were brought to life during GIFF 2025. We caught up with Contrechamps artistic director…
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“This experience is a metaphor for how care can heal society” – Melodie Mousset (EMPATHY CREATURES)
Read more: “This experience is a metaphor for how care can heal society” – Melodie Mousset (EMPATHY CREATURES)We recently had the opportunity to reconnect with Melodie Mousset and dive back into EMPATHY CREATURES, a work reflecting on the importance of care in both personal and collective wellbeing, first presented at Venice Immersive 2025. At GIFF 2025, we experienced a more advanced version of the piece, which will continue to grow with new…
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Nocturne Immersion: Villa Albertine explores new forms of stage writing in New York
Read more: Nocturne Immersion: Villa Albertine explores new forms of stage writing in New YorkHeld on November 6 in New York, Nocturne Immersion (link) marked a new step in Villa Albertine‘s strategy to support immersive creation and transatlantic ties between France and the United States. Designed with Dark Euphoria, the program was part of Novembre Numérique, a global initiative by the Institut français dedicated to digital cultures. Between professional…
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Decoding XR: Leo Metcalf, and Michael Golembewski (THE TIME BEFORE)
Read more: Decoding XR: Leo Metcalf, and Michael Golembewski (THE TIME BEFORE)First seen at the latest Venice Immersive, THE TIME BEFORE by filmmaker and animator Leo Metcalf is a deeply moving story told from a child’s perspective. Combining poetic storytelling with carefully crafted interactive design, the work explores memory, consciousness, and the fragility of perception through a hybrid of 2D animation, 360° video, and real-time interaction.…

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