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August 18, 2022

NEWVIEW AWARDS 2022 - Call for XR contents!

The collaborative program named NEWVIEW from Psychic VR Lab Co., Ltd., Parco Co., Ltd., and Loftwork Co., Ltd. today announce the 5th annual XR global content awards, NEWVIEW AWARDS 2022. The NEWVIEW…

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August 8, 2022

“We decided to create an experience on the need to get rid of prejudices as humanity” - İrem Çoban (SIGIL)

Despite the growing sense within me that creative XR is dominated by a few particularly indulgent markets, a compelling case can be made that the sector has never been more internationally represente…

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August 4, 2022

“We bring a lot of our own lives into our characters” - Fabito Rychter, Amir Admoni (LAVRYNTHOS)

If you've been around the immersive festivals this year, chances are you've come across Fabito Rychter and Amir Admoni, Brazilian creators whose project LAVRYNTHOS has already had a dozen selections …

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August 1, 2022

“To use technologies in an engaging way” - Vincent Steenhoeck, Urs Nyffenegger (EVOKE STUDIOS)

Over the past two years, the link between virtual worlds and live events has become increasingly close. Covid19 has fast-tracked what was already a road in the making, but some questions still remain…

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July 27, 2022

With Venice Immersive 2022, the Biennale becomes the XR event not to be missed (and you don't want to miss it).

Venice Immersive, the new title of the Venice VR Expanded section, intends to acknowledge the growth of immersive media beyond the technologies of Virtual Reality and to include all means of creative…

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July 27, 2022

“On Lazzaretto Vecchio we will welcome the largest event for XR creators” - Liz Rosenthal, Michel Reilhac (Venice Immersive)

Until 2019 the Venice Film Festival was known to host the virtual reality paradise for all creators, with a dedicated island for the presentation of immersive works and meetings, a few steps from the…

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July 20, 2022

“While producing our experiences with LBE venues, we need to keep the story at the core of the project ” - Mads Damsbo, Mikkel Skov (MAKROPOL 2/2)

Producer of digital content since 2011, the Danish company Makropol has experimented on all media: LBE since 2014, VR film... On the occasion of the release of their latest productions (END OF NIGHT,…

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July 18, 2022

“We want to prove there is some viability in the XR creative process” - Mads Damsbo, Mikkel Skov (MAKROPOL 1/2)

Producer of digital content since 2011, the Danish company Makropol has experimented on all media: LBE since 2014, VR film... On the occasion of the release of their latest productions (END OF NIGHT,…

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July 15, 2022

Editorial⎪Crafting a Market for Independent XR - A Review

Recently, a major report studying what I refer to as the narrative XR arts sector has been published by Québec/Canada XR, and it’s as comprehensive and voluminous a report as one could ask for. Entit…

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July 7, 2022

“Our experience is all about meeting these women and explaining their situation” - Joanne Popińska, Tom C. Hall (THE CHOICE)

Rarely has the political and social context justified the presence of a documentary at the heart of festivals and, hopefully, soon available to all. The Polish-Canadian immersive experience THE CHOIC…

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July 1, 2022

“GENESIS holds many firsts for us” - Maria and Jörg Courtial (Faber Courtial)

Founded by Maria & Jörg Courtial, the German production company Faber Courtial is one of the most prolific XR companies in Germany in the production of premium immersive content. After a double trip …

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June 30, 2022

SPACE EXPLORERS: ARTEMIS ASCENDING will take Felix & Paul Studios to the moon

SPACE EXPLORERS: ARTEMIS ASCENDING to be broadcast on Meta Quest Horizon Worlds, on Facebook 360 and in person in 100+ Domes and Planetariums worldwide.

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June 26, 2022

WIP Annecy 2022 / A look at WALLACE & GROMIT: THE GRAND GETAWAY with Aardman, Atlas V, No Ghost

This year XR@Annecy offered 3 work-in-progress sessions on XR experiences currently in production. Headliners were the protagonists of one of the projects presented: Wallace & Gromit! The talents pre…

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June 20, 2022

“Our priority is to create our experiences for a general audience in cultural venues” - Arnaud Desjardins (Femme Fatale Studio)

From web creation to immersive experiences, Femme Fatale Studio is a collective of French artists and developers built around a common passion for images and digital. Focus on this young creative stu…

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June 17, 2022

“This year we have received many XR impact works” - Yves Nougarède, Gala Frecon (Annecy Film Festival)

The sun was out for the return of a very physical Annecy festival, the most important worldwide meeting for animation professionals. The festival and its market, the MIFA, were fully booked for this …

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June 16, 2022

"AR as a way to reach a wider audience" - Julian Dorado, Camila Marturano (IAGO: THE GREEN EYED MONSTER)

Presented at Tribeca Immersive 2022, IAGO: The Green Eyed Monster is a prequel to Shakespeare's Othello that uses music and AR to turn the tables and offer a different perspective on the main antagon…